What is Brand DNA?

When marketers say "stay on-brand," they're describing a bundle of constraints most tools never make explicit: a palette, a few typographic preferences, a layout sensibility, and a tone of voice. Brand DNA is BrandGen's name for that bundle, formalized as a structured spec the AI can be conditioned on.

The problem Brand DNA solves

Generic AI image generators have no concept of your brand. Every prompt is independent: colors drift, typography drifts, composition drifts. You can spend hours tuning prompts and still ship visuals that need manual cleanup before they look like yours.

The fix isn't a better prompt. It's giving the model a brand spec it has to respect on every generation.

What goes into a Brand DNA spec

When BrandGen analyzes your reference creative (or written guidelines), it extracts:

• Color palette — primary, secondary, accent, neutral, and background tokens
• Typography preferences — serif vs sans, weight, casing, spacing
• Composition patterns — grid, focal point, whitespace ratio, asymmetry
• Tonal descriptors — minimal, bold, editorial, luxury, playful, etc.
• Visual do's and don'ts — e.g. "avoid stock photography," "always use the mountain logomark bottom-right"

The result is a serialized spec the model is conditioned on for every prompt — not a template you have to re-edit.

How it changes the workflow

Before Brand DNA: prompt → generate → reject → re-prompt → adjust → regenerate → still slightly off → finish in Figma.

With Brand DNA: prompt → generate on-brand → ship.

The same prompt, applied to two different Brand DNAs, produces visually distinct, equally on-brand outputs. That's the marker of a real brand-rule constraint instead of a stylistic suggestion.

Try it

Upload one branded reference creative on the BrandGen homepage — that's all it takes for Brand DNA to extract and start generating on-brand assets.

— Yash Soni