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Trust & Safety

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BrandGen is an AI tool that helps businesses make marketing images for brands they own or are authorised to work on. This page sets out our rules, what we check today, the limits of those checks, and how to report a problem.

What BrandGen is for

BrandGen is built for business and marketing visuals: social posts, ads, banners, product shots, posters, packaging and similar on-brand images for brands you own or are authorised to work on. BrandGen uses third-party AI image models to generate the images you request.

What is not allowed

Our Acceptable Use Policy applies to everyone who uses BrandGen. It does not allow:

  • Sexual or NSFW content of any kind.
  • Deepfakes, face swaps, or manipulating a real person's face or body.
  • Uploading a photo of another person, or creating an image of a real, identifiable person, without that person's consent.
  • Impersonating any person, brand or organisation.
  • Using brand material you do not own or are not authorised to use.

Content that sexualises minors, or anyone who appears to be a minor, is strictly prohibited.

If you break this policy we may refuse the request, remove the content, revoke public share links, limit your usage, or suspend or close your account.

What you must confirm

Brand ownership. To create a new project you must tick: "I own this brand or I'm authorized to create content for it." Without it, the project is not created. Projects made before 6 November 2026, and the sample project we add to new accounts, did not go through this step.

Uploaded images. Before you upload a reference image or brand image, you must confirm: "I own this image or have permission to use it, including consent from anyone identifiable in it." We ask once and record your answer, and we ask again if we update this confirmation. Logo uploads, logos picked up from a website, and brand guideline files do not show this confirmation.

Website import. If you start a project from a website, BrandGen reads public pages of the address you enter to pick up that brand's colours, fonts and logo. Use it only for a brand you own or are authorised to work on. You confirm this when you create the project; we do not check that you own the website.

These are your own statements. We do not independently check them.

What we check automatically today

Typed prompts. When you ask for a new image or a change to an image, an automated check reads the text you typed. If it flags sexual content, sexual content involving a minor, intimate or deceptive depictions of a real person, graphic violence, hate, violent extremism, self-harm, crime or fraud, we refuse the request before any image is generated and no credits are used.

  • This check flags clear cases in the most serious categories. It does not enforce every rule in our policy, and it can miss things.
  • If the check times out or fails, the request goes ahead without a result from it.
  • It reads typed prompts only. It does not read images, brand details or website imports.

Uploaded images. Uploaded images are not automatically screened today. We have built this check with a moderation provider and it is not active yet.

How AI images are marked

File metadata. Images BrandGen generates from your requests since 6 November 2026 carry metadata in the file that identifies them as AI-generated (the IPTC digital source type trainedAlgorithmicMedia, or compositeWithTrainedAlgorithmicMedia when an image you uploaded was used as a reference). If writing the metadata fails, or the file format does not support it, the image is still delivered and we log the error. Other software can remove metadata. Our policy does not allow you to.

Visible label. In the app and on share pages, images that show a person or character also display a visible "AI-generated" label. Images with no person or character do not. An automated check decides this and can get it wrong, and if the check fails the label shows. The label is on screen only and is not drawn into the downloaded file. Downloaded files have "ai-generated" in the file name.

Report a problem

On a shared image, use Report this image. It opens an email to hello@getbrandgen.com with the link filled in. You can also email us with the link and a short description, or see how to report content. If an image uses your likeness, your brand or your work without permission, tell us what you own and how to reach you, and we will review it and remove the content if it breaks our policy.

Grievance Officer (Information Technology Rules, 2021, as amended): Yash Soni, hello@getbrandgen.com, Apex Thirty6Technology Services LLP. Registered office: 201 Sai Samarth Apt, Opp. Savla Hospital, Jivdaya Lane, Agra Road, Ghatkopar West, Mumbai, Maharashtra 400086, India. Office: Silver Point, 128 Kasturi Park, Maneklal Estate, Ghatkopar West, Mumbai 400086, India. We acknowledge complaints within 24 hours and resolve them within 7 days. Complaints about nudity, sexual content, morphed images or impersonation of a real person are acted on within 2 hours of receipt.

Terms of Service, Privacy Policy, Acceptable Use Policy, Refund and Cancellation Policy, Security & Data Practices, Contact.

BrandGen is operated by Apex Thirty6Technology Services LLP (LLPIN ACI-3002). Registered office: 201 Sai Samarth Apt, Opp. Savla Hospital, Jivdaya Lane, Agra Road, Ghatkopar West, Mumbai, Maharashtra 400086, India. Office: Silver Point, 128 Kasturi Park, Maneklal Estate, Ghatkopar West, Mumbai 400086, India.